11/15/11

Tips for Effective Outdoor Signs

When putting up a sign outdoors (i.e. for a yard sale) consider the following:

Always make it big enough for people to see. I am amazed by the tiny signs people put up for people to notice while driving by.

Don't include too much info. Although it is counterintuitive, over communicating on a sign can be worse than under communicating. Put the bare essentials of info to get people in the door.

Time your signs wisely. Hang them with enough time for people to make plans.

Be careful of placement. While you probably see signs on Stop signs, telephone poles or other common property all the time, it may be illegal in your town. Don't clutter the neighborhood with signs all over public areas. Find out where you can legally post items of interest.

Take them down! When an event is over (or the lost bicycle has been found, etc.) go around and remove the signs you have hung. If your church has signs, make sure they are changed or taken down after the event is over. Otherwise it looks sloppy. We've all seen neighborhood signs, for example, that are up for months or longer, after the event or announcement is long past relevance.


With thanks to Amy Tedder for some of this content.

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