8/1/11

What to Include (and not Include) in Your Email Signature

Everyday, you send out several emails. In doing so, you have an opportunity to automatically provide some valuable information and perhaps some inspiration by adding a well thought out signature to your email.

Most email programs allow you to add a signature to all outgoing emails. Here are some tips about what to include--and not include--to make best use of that space. (Understand that some items may be more appropriate for personal email signatures and some for business. Use sound judgment.)

Include:
  • your name in an appealing font, either first and last or if you like to be more casual, your first
  • your full name typed out under the signature
  • contact info such as phone number and website
  • connection info such as Facebook, Linked In, Twitter, Google+
  • links to your blog(s) if that applies

Considering including:
  • a line of inspiration that reflects you as a person
  • a line reminding people not to print the email unless necessary
  • a discreet logo that is not too large

Do not include:

  • statements that are too bold about opinions and beliefs particularly if a professional email
  • information that isn't at least somewhat relevant to the receiver
  • an automatic closing such as "warmly," or "blessings," or even "sincerely." You would be better off just having your name appear, and then adding the appropriate, more personalized closing to each email you write. After awhile, it is easy to tell if "Blessings," appears on every email an individual sends out and that cheapens the sincere tone of the email.

  
Question: What do you have on your email signature?

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