Glossy? 20 pound? 24 pound? Card stock? Choosing the right paper can be a daunting task. With the vast variety of specialty papers, available, all with different weights, brightness and feel, no wonder it’s confusing. Let’s take a look at some commonly used papers.
Multi-purpose 20-pound copy or bond paper is the most popular. It’s available in many sizes and in a rainbow of colors. This paper is a favorite because of its availability and economy. You will want to choose white paper carefully though, as it comes in different levels of brightness. Consider what is necessary in your office environment. Paper is rated on a brightness scale of 1100. Most papers range from 80 to high 90’s on the scale. A higher number on the scale indicates a crisper, whiter paper. Test it for yourself. Compare a sheet of 84 white with a sheet of 92 white and see if you can tell the difference.
Fine business papers have cotton content. When cotton fiber is added to wood pulp, a more durable and better quality paper is created. The most common blend is 25% cotton and 75% wood pulp. These papers usually have a watermark, which adds to its distinctive look. Papers with cotton content are typically used for letterhead stationery, brochures, and presentations. If you want to project a professional image, this is the paper to use.
Cardstock or cover stock is a heavy, stiff paper used for postcards, posters, and business cards. It’s available in a wide variety of colors, ranging from soft pastels to bright neons. You’ll commonly find cardstock in 8.5” x 11” and 11” x 17” sizes. The most popular weights are 60–65 lbs, although heavier cardstock is available. To avoid jamming your copier or printer, check its ability to handle paper in this weight range before purchasing.
Specialty papers abound, which include those with imprinted designs, such as certificates, note cards, and much more. These lend a professional look to invitations, brochures, and programs. Specialty papers are more expensive, but they add a touch of elegance. Be sure to check paper compatibility with your printer or copier before purchasing.
For more information on paper, check out these websites: www.southworth.com, www.internationalpaper.com, www.crane.com and www.paperdirect.com. Some companies will provide samples.
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