If you find it hard to write a short article, consider using the "bullet point" approach. List one-sentence thoughts or questions that support the concept you are writing about. For example, if you've been asked to prepare a flyer advertising an upcoming event, think of key info YOU would want to know before making a decision. This includes:
- Where will the event be held?
- What time does it start?
- How much does it cost?
- How do I sign up?
Now make sure you include that for your readers.
Formatting your article with a few bullet points can also provide welcomed white space. This attracts more readers than an article of several paragraphs and lots of words would.
Keep it short and to the point, with relevant info. Serve your readers well!
___
Question: What important information has ever been missing on a piece you have read?